Context Is Our Kingdom, Says MasterCard
Anyone that has been in marketing for a while will be all too familiar with that golden saying, content is king. But while content does undoubtedly deserve its crown, context is the kingdom that gives...
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Millennial men the most emotional while watching video ads
Earlier this month, Unruly released some surprising research that found young men to be the demographic group most likely to feel intense emotional reactions to video content. Millennial men have the...
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One profile to serve them all: how a unified customer view drives mar-tech bliss
Full disclosure, I am a big The Lord of the Rings fan. But trust me – there is nothing dark or malevolent about the “one profile” as in this case; conferring with the often invisible data, is only...
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How to identify your mobile audience and their needs
A successful, mobile-friendly Web or app project hinges on determining the unique requirements of your customers and marrying these with the business objectives. You don’t need to rely on generic...
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Three ways digital marketers can use data to defeat ad blocking in 2016
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. According to a December report from comScore, Cyber Monday turned...
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Four ways to connect with consumers during the holiday returns hangover
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Black Friday and Cyber Monday have come and gone, which means the...
View ArticleThe digital download: Yahoo axes various content channels and more
News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middleton’s role of Huffington Post guest editor. With...
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What can chatbots do for ecommerce?
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? Two weeks ago, Microsoft chief executive (CEO) Satya...
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The Digital Download: Another volume of video vignettes
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube’s live streaming and Amazon challenging Netflix. Once again, video was the main theme...
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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG’s latest anti-fraud development, Shift, and maybe Siri integrations? Nants ingonyama bagithi Baba! If you...
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